“Everything that can be imagined is real”
Pablo Picasso

I believe in this sentence.

When I read a script I begin to build a world in my head, sometimes I erase some parts, sometimes I don’t. Each word I read, each conversation or request stays with me and builds that imaginary world, an idea that will materialise or become concrete. It is not the snap of Mary Poppins, it is a process that is enjoyed and carefully managed. A world in which the image will mantain a dialogue with whoever observes it, and will transmit many emotions, accompanying the narration. The whole of it creates an unforgettable experience.

There are two things that give me absolut pleasure about my work. Making a director’s dream come true by materialising his idea and watching an actor feel he absolutely belongs in that set. Performance and environment go hand in hand. That’s when I feel that it becomes real, and I choose this profession again and again.

The Art Direction.

“Everything that can be imagined is real”
Pablo Picasso

I believe in this sentence.
When I read a script I begin to build a world in my head, sometimes I erase some parts, sometimes I don’t. Each word read, each conversation or request stay on me and builds that imaginary world, an idea that will become material. It is not the snap of Mary Poppins, it is a process that is enjoyed. A world where the image will dialogue with whoever observes it, and will transmit many emotions, accompanying the narration. There is nothing more pleasant for my work than for a director to see what he dreamed of materialize and for the actor to enter the set and feel that his character belongs there. That performance and that environment go hand in hand. That’s when I feel that it becomes real, and I choose my profession again. The Art Direction.

Night Sky

The last independent work I directed was for the series NIGHT SKY, from Holden Miller, Daniel Connolly and directed by Philip Martin (The Crown), commissioned by Amazon Studios. My contribution included the art direction in Argentina, under the supervision of Scott Kuzio, who was the production designer of the whole series.

Night Sky

Art Direction, locations in Argentina, for Amazon, hired by 100 Bares.

The Pretenders

The Pretenders By Damian Szifron, Art direction -Martin Fierro de oro-

My name is Mercedes Gumbold. I studied Arts at the National School of Art P.Pueyrredón in Argentina and started working on TV at the age of 22 for Telefe, precisely in 1999. when I was 25 years old, I worked in the art direction of LOS SIMULADORES, one of the best shows in Argentina, and from that moment on, I never stopped learning and growing.

Juan José Campanella -Oscar Winner- and Damián Szifrón -Oscar Nominee- are my accomplices. I was from them that I learned not only to work for an idea, as a team, defending the product and seek its perfection, while enjoying the process.

After a lifetime of work on sets and assembly, I took over and dedicated myself to the art department of Telefe Viacom (2013) and was able to make various art designs and concepts for both series and live programs, as well as shows and countless events.

Today I want to dedicate myself exclusively to a product and expand my world, both imaginary and real, opening borders and with much more experience. The last independent work done was for the series NIGHT SKY, By Holden Miller, Daniel Connolly and directed by Philip Martin, The Crown. I did the art direction in Argentina, for Scott Kuzio, his production designer. Always side by side with Juan Campanella, 100 Bares and the most valuable thing, my ART TEAM.

Set Designer/Art Director since 1999

Set Design Manager and Art Director from 2013 to present

Duration of employment at Telefe-Viacom 21 years and 10 months

Series made, in chronological order from new to old.

  • Night Sky, Art Direction, locations in Argentina, for Amazon Studios, hired by 100 Bares.
  • To Catch a Thief. Art Direction, Paramount Viacom International Studios.
  • Among Cannibals, by Juan Jose Campanella, Head of Art Team.
  • The man of your life from Juan José Campanella Head of Art Team.
  • The Pretenders, by Damian Szifron, Art Direction -Martin Fierro de Oro award-.
  • Brothers and detectives, Damian Szifron, Art Direction.
  • Television for identity – Emy award– Art Direction.
  • Big brother 5 and 2011, Head of Art.
  • Susana Gimenez, Head of Art.
  • Stolen Lives, Head of Art -Martin Fierro de oro award-.
  • Boots, from Sebastián Ortega
  • Mosca and Smith, by Augulla y Baccetti, Head of Art.
  • Married with children, Head of Art.
  • Die träenen meiner mutter, Argentine Art Direction
  • Secrets of Love, Set Design
  • Maximo Corazon, Set Design
  • Guilty, Set Design
  • The law of love, Set Design
  • Love in custody, Set Design
  • Love is said, Set Design
  • The hacker, Set Design
  • Ambitions, Set Design
  • Summer of ’98, Set design Assistant
  • Good neighbors, Set Design
  • Chiquititas Brazil, Set design Assitant

Among several others…

Education
National School of Fine Arts Prilidiano Pueyrredon
Academic discipline Painting

Labarden College, San Isidro
Fluent use of English

Argentine and Austrian Nationality

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Lets keep in touch!

Mercedes Gumbold / Gumhold
Art Director
mercedesgumbold@gmail.com
Argentina, rest of America and Europe.